Clinton Armour – CEO & Founder
Humility, determination and hard work combined with strong family values are crucial to building a successful business, and Clinton Armour can certainly attest to this. As the CEO of ANEW Hotels & Resorts, Clinton and his team have taken much time, thought, and preparation to develop a fresh take on old-fashioned hospitality values in South Africa’s hospitality market.
Says Clinton, “At ANEW, we live by our HITEC values, which are Honour, Integrity, Teamwork, Excellence and Courage. Armed with these values and unwavering faith, my team and I ensure that these principles are incorporated into how we manage our people and run our business.
Clinton’s background is certainly entrenched in family values. Growing up on a farm in the KZN Midlands, Clinton learnt from a young age about the importance of a strong work ethic and business acumen. His family, who had been in timber and dairy farming since the 1950s, got into hotels by chance when they secured an old roadhouse motel near Harding in the 1980s, which the Armour family managed independently over the next few generations.
Thanks to early exposure to hospitality and the opportunity to gain valuable experience from a young age, Clinton found his niche and took over the reins of the family business after seeing the value in working in the local leisure market.