Alan Campbell – Sales & Marketing Director
Alan Campbell, Sales and Marketing Director at ANEW Hotels & Resorts, already had an illustrious background before joining the fast-growing hotel group.
Growing up in Cape Town and attending Sea Point Primary School, Alan admitted to being a bit of an overachiever, becoming a prefect and house captain, not to mention a natural on the football field. But Alan’s interest in sport really kicked in once he attended Westerford High School in Rondebosch, Cape Town.
“I played rugby and a lot of football, both for Western Province and South Africa. I also developed a love of foosball and went through a brief period where I played competitively. We even have a foosball table in our marketing department here at ANEW, which is the source of many battles.”
After a stint studying law at UCT, Alan spent some time travelling before landing in sales and marketing, most notably for the gym industry, including Planet Fitness and Virgin Active. Armed with knowledge of the fitness and sports industry, Alan started his own golfing company in 2005 with business partner Nic van Gass.
The company, called Pro Range, encompassed three golf driving ranges in Cape Town. The business was restructured in 2009, providing big screens for various stadiums around South Africa for the 2010 FIFA World Cup. Alan followed this up by starting a gym business with Nic in 2011, which continues to expand. In 2013, Alan decided to take a few years off and go back to school, where he obtained his post-grad and started his MBA.
In 2015, Alan leapt into the hospitality industry as the brand manager at Premier Hotels & Resorts, a period he admitted to really enjoying. In 2017, Alan followed new pursuits as the owner of a marketing firm working with entrepreneurs.